Privacy Policy

Effective Date: January 1, 2026

Last Updated: June 24, 2026

1. Introduction

ADVANCED PERIO CONCEPTS INC ("we," "our," or "us") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or receive services at our practice.

Please read this Privacy Policy carefully. By using our website or services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, address, phone number, and email address
• Date of birth and Social Security number (for insurance purposes)
• Insurance information and policy numbers
• Emergency contact information
• Employment information (when relevant for insurance verification)

2.2 Medical Information

As a healthcare provider, we collect medical information necessary for your treatment:

• Medical history and current health conditions
• Dental history and previous treatments
• Diagnostic images (X-rays, CT scans)
• Treatment notes and clinical records
• Prescription and medication history

2.3 Website Usage Information

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on each page
• Referring website address
• Device information

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, maintain, and improve patient care services
• Process appointments and manage patient schedules
• Bill for services and process insurance claims
• Communicate with patients about appointments, treatments, and follow-up care
• Maintain accurate medical records
• Comply with legal and regulatory requirements
• Improve our website and patient experience
• Send important notices about changes to services or policies

4. Disclosure of Your Information

We may share your information in the following circumstances:

• Healthcare Operations: With other healthcare providers involved in your care, including referring dentists and specialists
• Insurance: With your insurance company for claims processing and verification
• Legal Requirements: When required by law or in response to valid legal requests
• Business Associates: With third-party service providers who assist in our operations (billing, IT support) under confidentiality agreements
• With Your Consent: For any other purpose with your explicit permission

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal and medical information, including:

• Encrypted storage and transmission of electronic health records
• Secure access controls and authentication procedures
• Regular security assessments and updates
• Staff training on privacy and security practices
• Physical security measures at our facility

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

6. Your Rights Under HIPAA

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). You have the following rights regarding your health information:

• Right to Access: You may request a copy of your medical records
• Right to Amend: You may request corrections to your medical records
• Right to an Accounting of Disclosures: You may request a list of certain disclosures we have made
• Right to Request Restrictions: You may request restrictions on certain uses of your information
• Right to Confidential Communications: You may request communications in a specific manner
• Right to a Paper Copy: You may request a paper copy of this Notice of Privacy Practices

To exercise these rights, please submit a written request to our Privacy Officer at the address below.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please review our Cookie Policy.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any linked websites.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. Parents or guardians may provide information on behalf of minor children for treatment purposes.

10. Data Retention

We retain medical records in accordance with Virginia state law and HIPAA requirements. Medical records for adult patients are typically retained for a minimum of six years after the last treatment date. Records for minor patients are retained until the patient reaches the age of majority plus the applicable retention period.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy regularly.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

ADVANCED PERIO CONCEPTS INC
Attn: Privacy Officer
4405 Starkey Rd, Suite A
Roanoke, VA 24018
Phone: +1 (772) 289-3470
Email: info@advancedperioconcepts.com

13. Additional State Privacy Rights

Virginia residents may have additional privacy rights under the Virginia Consumer Data Protection Act (VCDPA). If you are a Virginia resident and wish to exercise these rights, please contact us using the information provided above.